Job Description
In search of a problem in one of many world’s largest airfreight logistics organisation and a FTSE 100 firm?
At IAG Cargo we’re within the enterprise of transferring issues. From antibiotics to rhinoceros, gold bullion to avocados and all the pieces in between. No matter folks want, wherever they’re. In an period of digital screens and closed borders, we open the skies and fly the world to carry folks the issues they really want.
Because the logistics and cargo model of the Worldwide Airways Group, you’ll work throughout the globally recognised manufacturers of Aer Lingus, British Airways, Iberia, Stage and Vueling as we construct and form a brand new logistics firm. We imagine in a world that’s at all times transferring, with values that underpin our enterprise. By at all times delivering, at all times enhancing, at all times listening and at all times working with integrity, we’re creating an inclusive enterprise that works for its clients and its colleagues across the globe.
The Function:
That is an thrilling alternative to affix our award-winning advertising and communications division. A enjoyable and hard-working crew, we come from a spread of industries.
Reporting to the Head of Advertising and marketing and Exterior Communications; this position will lead the event of our e mail advertising technique and tackle a key management place throughout the advertising and exterior communications crew.
IAG Cargo has a precious breadth and depth of buyer information. How we leverage that information in our communications is crucially vital. On this position you can be accountable for delivering extra focused, extra related and in the end more practical communications.
As well as, you can be accountable for main a crew of regional entrepreneurs to implement tactical exercise. A folks centered chief, you’ll assist a globally dispersed crew to implement a multi-channel advertising plan to drive conversions, retention and reactivation.
DUTIES:
- Lead the event of our e mail advertising technique, rising the success of our present exercise, to make sure e mail stays a key channel by which to drive gross sales and model engagement.
- Create and implement a CRM journey plan that enhances the shopper cycle, evolving our contact technique, creating our expertise capabilities and measurement.
- Generate efficient and artistic campaigns making certain they’re in keeping with model tips.
- Along with e mail advertising you’ll additionally tackle a key position in creating gross sales collateral and content material to assist talk IAG cargo’s tales and product narratives.
- Act as the first level of contact for our regional markets, managing our crew of regional entrepreneurs to ship tactical marketing campaign exercise.
- Present management and assist to regional groups to help with the efficient execution of a multi-channel advertising plan to drive conversions, retention and reactivation.
- Develop new channels and media alternatives to drive model consciousness.
- Guarantee exercise is tracked and efficiency is communicated to the broader enterprise.
- Management finances and company prices.
- The jobholder would require a versatile method to their work.
- Oversee the event and upkeep of the CRM database and e mail automation platform (Pardot /Salesforce).
- Construct automated programmes for lead technology, onboarding, lead nurture, gross sales conversion and engagement.
- Work intently with gross sales and enterprise administration to know the audience and product providing to make sure that the worth proposition is successfully communicated throughout all e mail comms.
- Oversee all elements of deployment – constructing emails, creating viewers segments, creating automated journeys, evaluation and optimisation.
PERSON SPECIFICATION:
Abilities
- Knowledgeable person of e mail advertising platforms, expert in creating focused communications.
- A robust and pure storyteller with wonderful copywriting abilities.
- Sturdy planning and organisation abilities.
- Challenge administration.
- Inventive aptitude, excessive power and self-motivation.
- Buyer centered – inside in addition to exterior.
- Sturdy cross crew work ethic.
- Consideration to element.
- Excellent presentation abilities.
Expertise:
- Demonstrated success working in e mail advertising, creating focused communications.
- Demonstrable expertise working with e mail platforms (ideally Pardot or Advertising and marketing Cloud) and HTML.
- Folks-management expertise; motivating and creating a crew to drive enterprise outcomes while retaining an vital deal with worker wellbeing and engagement.
As a part of our workforce you’ll obtain a aggressive wage in addition to entry to a wide range of our wonderful advantages together with Bonus, 26 days vacation, DC pension scheme, flight advantages, good improvement prospects and the chance to be included within the annual incentive scheme.
We’re one of many world’s largest cargo carriers, come and be a part of it.
